ABOUT LOL
LOVE WINS.
OUT LOUD.
LOL-LIVE.LAUGH.LOVE.OUT LOUD
was founded in Toronto, Canada by Vilakone Sihamanotham, a survivor, a dreamer, and a believer in the radical power of
SELF LOVE, AUTHENTICITY & SELF EXPRESSION
What started as a shirt became something bigger. A reminder that visibility matters. That joy matters. That being fully yourself matters.
This is not just a clothing brand. It is a movement born from real pain, real healing, and a deep commitment to making sure people know they are not alone.
We create intentional apparel designed to do one thing above everything else, remind you of your light. Every rhinestone is placed with purpose. Every piece is a wearable affirmation. Every bright and bold colour chosen to be loud and proud. Because what you put on your body carries energy, and we believe that energy should always tell you the truth about who you are.
A reminder to take up space.
To create loudly.
To live loudly.
To love loudly.
To LIVE. LAUGH. LOVE. OUT LOUD!
MADE WITH PURPOSE
LOL is more than a clothing brand.
Each piece is designed to UPLIFT, EMPOWER, INSPIRE and help you SHINE exactly as you are.
A movement built on LOVE, AUTHENTICITY, & SELF EXPRESSION.
We're here to inspire confidence, spark conversations, and create a world where everyone feels SEEN, LOVED, & CELEBRATED - OUT LOUD!
GIVING BACK
25% of ALL SALES profits support mental health and suicide prevention initiatives.
LOL is proudly committed to the mental health and suicide prevention of the 2SLGBTQ+ community and beyond. Because too many people are suffering in silence. Because love, when it's real and worn out loud, is the thing that keeps us here.
OUR COMMUNITY
You're not just a customer. You're part of a family. Together we are LOUDER!